Focus: Interactive - Time to switch on Radio 3.0 - Interactive radio? Yes, of course -- But see how the new digital platforms enrich the possibilities to build on radio's consumer intimacy.
| Year of publication: |
2007
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|---|---|
| Authors: | Barber, Mark |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 42.2007, 2, p. 24-27
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