Focus: Ad metrics - The conflict between accountability and effectiveness - Which metrics are key? New case study analysis shows focus on 'hard' measures is the key to success.
| Year of publication: |
2007
|
|---|---|
| Authors: | Binet, Les ; Field, Peter |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 22-24
|