Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Christopher Rumpf and Christoph Breuer
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Rumpf, Christopher ; Breuer, Christoph |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 6, p. 531-541
|
| Subject: | emotions | purchase behavior | sport sponsorship | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Emotion | Sportmarketing | Sports marketing | Markenartikel | Brand | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2017-0294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943512