Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so
Roland Boekhout
| Year of publication: |
2014
|
|---|---|
| Authors: | Boekhout, Roland |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 133-146
|
| Subject: | ING-DiBa | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Social Web | Social web | Bank |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341246