Follow the value! : tracking the value of design through the NPD process
Minu Kumar; Charles H. Noble
| Year of publication: |
2011
|
|---|---|
| Authors: | Kumar, Minu ; Noble, Charles H. |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 560-569
|
| Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191047