Food product traceability and supply network integration

Purpose – The purpose of this paper is to develop a more precise conceptual understanding of the interplay between food product traceability and supply network integration. Design/methodology/approach – A resource‐based network approach was used to create a framework with empirical evidence from a fresh strawberry product case. Findings – A conceptual model describes product traceability as interacting with different organizational and informational resources. Research limitations/implications – This is a preliminary model that substantiates a cross‐functional approach teamwork‐based to developing product traceability. Originality/value – The study shows developing food product traceability as a complex undertaking dependent on information connectivity including a technical aspect of supply chain integration, and different forms of knowledge, an organizational aspect of supply chain integration.