Food quality signals and customer confusion : is there a relevance for the marketing of food products?
Rainer Kühl and Wiebke Schulz
| Year of publication: |
2007
|
|---|---|
| Authors: | Kühl, Rainer W. ; Schulz, Wiebke |
| Published in: |
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]. - Wageningen : Wageningen Acad. Publ., ISBN 90-76998-90-6. - 2007, p. 221-230
|
| Subject: | Produktqualität | Product quality | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Signalling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003711393