Food SMEs face increasing competition in the EU market : marketing management capability is a tool for becoming a price maker
Alessandro Banterle; Alessia Cavaliere; Laura Carraresi; Stefanella Stranieri
| Year of publication: |
2014
|
|---|---|
| Authors: | Banterle, Alessandro ; Cavaliere, Alessia ; Carraresi, Laura ; Stranieri, Stefanella |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 30.2014, 2, p. 113-131
|
| Subject: | KMU | SME | Marketingmanagement | Marketing management | Wettbewerb | Competition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010409036