Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Year of publication: |
2014
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Authors: | Haumann, Till ; Quaiser, Benjamin ; Wieseke, Jan ; Rese, Mario |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 6, p. 78-102
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Subject: | customer satisfaction | customer-company identification | customer loyalty | customer willingness to pay | latent growth modeling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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