Footprints in the sands of time : a comparative analysis of the effectiveness of customer satisfaction and customer-company identification over time
Till Haumann, Benjamin Quaiser, Jan Wieseke, & Mario Rese
| Year of publication: |
2014
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|---|---|
| Authors: | Haumann, Till ; Quaiser, Benjamin ; Wieseke, Jan ; Rese, Mario |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 6, p. 78-102
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| Subject: | customer satisfaction | customer-company identification | customer loyalty | customer willingness to pay | latent growth modeling | Kundenzufriedenheit | Customer satisfaction | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010463456