Footwear consumer behavior : the influence of stimuli on emotions and decision making
David Juárez-Varón, Ana Mengual-Recuerda, Alexandru Capatina, Marian Núñez Cansado
| Year of publication: |
2023
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|---|---|
| Authors: | Juárez-Varón, David ; Mengual-Recuerda, Ana ; Capatina, Alexandru ; Núñez Cansado, Marian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 164.2023, p. 1-15
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| Subject: | Consumers | Experimental marketing | Eye tracking | Footwear | Galvanic skin response | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Emotion | Experiment | Schuhindustrie | Footwear industry | Visuelle Wahrnehmung | Visual perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304052