For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
| Year of publication: |
2007
|
|---|---|
| Authors: | Jain, Shailendra Pratap ; Lindsey, Charles ; Agrawal, Nidhi ; Maheswaran, Durairaj |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 34.2007, 1, p. 57-65
|