For Good Measure - On the one number you need to grow, one size doesn't fit all.
| Year of publication: |
2007
|
|---|---|
| Authors: | Brandt, D.Randall |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 16.2007, 1, p. 20-25
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