For mobile devices, think apps, not ads
by Sunil Gupta
| Year of publication: |
2013
|
|---|---|
| Authors: | Gupta, Sunil |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 3, p. 70-75
|
| Subject: | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Mobile Anwendung | Mobile application |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009724081