For showing only, for selling only, or for hybrid? : physical store deployment for a manufacturer in online retailing
Yanting Li, Cuihua Zhang, Chunyu Li, Simeon J. MacMillen
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Yanting ; Zhang, Cuihua ; Li, Chunyu ; MacMillen, Simeon J. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 5, p. 3002-3028
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| Subject: | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552767