Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads
Steven M. Edwards, Hairong Li, and Joo-Hyun Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Edwards, Steven M. ; Li, Hairong ; Lee, Joo-Hyun |
| Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 215-236
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708679