Forceful phantom firsts : framing experiences as firsts amplifies their influence on judgment
Robyn A. LeBoeuf, Elanor F. Williams, and Lyle A. Brenner
| Year of publication: |
2014
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|---|---|
| Authors: | LeBoeuf, Robyn A. ; Williams, Elanor F. ; Brenner, Lyle A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 420-432
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| Subject: | framing | primacy effects | consumer judgment | behavioral decision theory | Konsumentenverhalten | Consumer behaviour | Experiment | Prospect Theory | Prospect theory | Entscheidungstheorie | Decision theory | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399714