Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective
| Year of publication: |
2018
|
|---|---|
| Authors: | Le, Angelina Nhat Hanh ; Do, Ben Roy ; Azizah, Nurul ; Dang, Ryan Huu Phuc ; Cheng, Julian Ming Sung |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 17.2018, 4 (27.04.), p. 393-406
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1722 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081460