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Odd-even Retail Price Endings : their effects on value determination, product perception and buying propensities
Georgoff, David M., (1972)
Odd-even retail price endings : their effects on value determination, product perception, and buying propensities
Harvard Business Review : David M. Georgoff and Robert G. Murdick, manager's guide to forecasting, 64 (Jan-Feb.) (1986) 110-120
Armstrong, J. Scott, (1988)