Forecasting advertising and media effects on sales : econometrics and alternatives
John Dawes, Rachel Kennedy, Kesten Green and Byron Sharp
| Year of publication: |
November 2018
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| Authors: | Dawes, John ; Kennedy, Rachel ; Green, Kesten ; Sharp, Byron |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 6, p. 611-620
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| Subject: | Econometrics | Advertising and media measurement | judgmental bootstrapping | Werbung | Advertising | Ökonometrie | Theorie | Theory | Bootstrap-Verfahren | Bootstrap approach | Werbewirkung | Advertising effects | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318782871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980262