Forecasting branded and generic pharmaceuticals
Konstantinos Nikolopoulos, Samantha Buxton, Marwan Khammash, Philip Stern
| Year of publication: |
April-June 2016
|
|---|---|
| Authors: | Nikolopoulos, Konstantinos I. ; Buxton, Samantha ; Khammash, Marwan ; Stern, Philip |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 32.2016, 2, p. 344-357
|
| Subject: | Pharmaceuticals forecasting | Diffusion models | New products | Branded | Generics | Markenartikel | Brand | Generika | Generic drugs | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Innovationsdiffusion | Innovation diffusion | Markenführung | Brand management | Prognoseverfahren | Forecasting model | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Arzneimittelmarkt | Pharmaceutical market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijforecast.2015.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596831