Forecasting for Revenue Management: An Introduction
Revenue management (RM) is concerned with maximizing the revenue earned from a given set of resources. Practitioners in this field work to (1) define the precise set of products, (2) optimally set product prices, and (3) optimally control product availability. In this article, McKay and Fred describe key elements of revenue management and the challenges of forecasting in this context. Copyright International Institute of Forecasters, 2014
Year of publication: |
2014
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Authors: | Curtis, S. McKay ; Zahrn, Frederick C. |
Published in: |
Foresight: The International Journal of Applied Forecasting. - International Institute of Forecasters - IIF. - 2014, 34, p. 32-38
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Publisher: |
International Institute of Forecasters - IIF |
Saved in:
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