Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them
Arthur G. Cook
| Year of publication: |
2016 ; Second edition.
|
|---|---|
| Authors: | Cook, Arthur G. |
| Publisher: |
Farnham, Surrey : Gower, |
| Subject: | Pharmaindustrie | Pharmaceutical industry | Prognoseverfahren | Forecasting model | Prognose | Forecast | Produktentwicklung | New product development |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-317-13410-7 ; 1-317-13410-9 ; 978-1-317-13411-4 ; 1-317-13411-7 ; 978-1-317-13409-1 ; 1-317-13409-5 ; 978-1-315-58274-0 ; 1-315-58274-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183207