Forecasting household response in database marketing : a latent trait approach
Eddie Rhee and Gary J. Russell
| Year of publication: |
2009
|
|---|---|
| Authors: | Rhee, Eddie ; Russell, Gary J. |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281x. - Vol. 6.2009, p. 109-131
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009897736