Forecasting new consumer durables by market segmentation

Looks at the different purposes of market segmentation with particular references to its purpose of explaining the diffusion of new customer durables. Uses a simulation model called SIMDEK to forecast the general pattern and growth of a new durable and its stabilization in demand after its introduction to a new market.

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Year of publication:	1976
Authors:	Lervikas, Alf‐Enk
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 10.1976, 5, p. 257-265
Publisher:	MCB UP Ltd
Subject:	Market segmentation \| Consumer goods \| Product development \| Models \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005050 [DOI]
Source:	Other ZBW resources

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