Forecasting new product trial in a controlled test market environment
Peter S. Fader, Bruce G. S. Hardie and Robert Zeithammer
| Year of publication: |
2003
|
|---|---|
| Authors: | Fader, Peter ; Hardie, Bruce G. S. ; Zeithammer, Robert |
| Published in: |
Journal of forecasting. - Chichester : Wiley, ISSN 0277-6693, ZDB-ID 783432-9. - Vol. 22.2003, 5, p. 391-410
|
| Subject: | Prognoseverfahren | Forecasting model | Marketing | Produktentwicklung | New product development | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001781690