Forecasting new product trial in a controlled test market environment

Estimating CLV Using Aggregated Data: The Tuscan Lifestyles Case Revisited

Fader, Peter S., (2007)

#8220Counting Your Customers#8221 the Easy Way: An Alternative to the Pareto-NBD Model

Fader, Peter S., (2005)

A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.

Fader, Peter S., (2004)