Foreign bank expansion and the follow-the-customer hypothesis
Hsiu-Hsia Chou; Chung-Hua Shen
| Year of publication: |
2014
|
|---|---|
| Authors: | Chou, Hsiu-hsia ; Shen, Chung-hua |
| Published in: |
Journal of multinational financial management. - Amsterdam [u.a.] : North-Holland, ISSN 1042-444X, ZDB-ID 1117284-8. - Vol. 25/26.2014, p. 95-109
|
| Subject: | Follow-the-customer | Foreign bank expansion | Corporate customers | Non-corporate customers | Internationale Bank | International bank | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010516822