"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Nadine Khair, Elizabeth Lloyd-Parkes and Jonathan Deacon
| Year of publication: |
2021
|
|---|---|
| Authors: | Khair, Nadine ; Lloyd-Parkes, Elizabeth ; Deacon, Jonathan |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 3, p. 274-290
|
| Subject: | clothing brands | consumption symbolism | Country of origin image | country of purchase | social and self-symbolism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2021.1921608 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584789