Foreign language competence and cultural affinity: a study of UK executives in foreign markets

Reports exploratory research which examines the relationship between the extent to which executives have a positive attitude towards a foreign culture and the level of competence they have achieved in that language. Suggests that this was a weak correlation but a much stronger one existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area.