Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective : a review and resarch agenda
Jos Hornikx; Frank van Meurs
| Year of publication: |
2015
|
|---|---|
| Authors: | Hornikx, Jos ; Meurs, Frank van |
| Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 299-319
|
| Subject: | Werbung | Advertising | Sprache | Language | Fremdsprache | Foreign language | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396956