Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Jos Hornikx and Frank van Meurs
| Year of publication: |
March-April 2017
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|---|---|
| Authors: | Hornikx, Jos ; Meurs, Frank van |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 2, p. 60-73
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| Subject: | Foreign consumer culture positioning | foreign languages | associations | advertising | country-of-origin | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Sprache | Language | Fremdsprache | Foreign language | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2016.1243996 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690489