Foreign market entry decision-making and heuristics : a mapping of the literature and future avenues
Simone Guercini and Matilde Milanesi
| Year of publication: |
2022
|
|---|---|
| Authors: | Guercini, Simone ; Milanesi, Matilde |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 45.2022, 9, p. 1229-1246
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| Subject: | Cognitive shortcuts | Foreign market entry | Heuristics | International business | International marketing | Literature review | Rules of thumb | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Heuristik | Entscheidung | Decision | Internationales Marketing | Internationale Geschäftsbeziehungen | Theorie | Theory | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-11-2021-0806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361442