Foreign market entry mode in the hotel industry: the impact of country- and firm-specific factors
Year of publication: |
2007
|
---|---|
Authors: | Quer Ramón, Diego ; Claver Cortés, Enrique ; Andreu, Rosario |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 16.2007, 3, p. 362-376
|
Subject: | Hotellerie | Hotel industry | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Kapitalbeteiligung | Equity participation | Spanien | Spain |
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