Foreign market entry mode of service firms: the case of US MBA programs
Michael R. Czinkota; David A. Grossman; Rajshekhar (Raj) G. Javalgi; Nicholas Nugent
| Year of publication: |
2009
|
|---|---|
| Authors: | Czinkota, Michael R. ; Grossman, David A. ; Javalgi, Rajshekhar G. ; Nugent, Nicholas |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 44.2009, 3, p. 274-286
|
| Subject: | Dienstleistungsmarketing | Services marketing | Internationaler Markteintritt | International market entry | Wirtschaftshochschule | Economics department | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003865753