Foreign Market entry timing revisited : trade-off between market share performance and firm survival
Janet Y. Murray, Min Ju, and Gerald Yong Gao
| Year of publication: |
2012
|
|---|---|
| Authors: | Murray, Janet Y. ; Ju, Min ; Gao, Gerald Yong |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 20.2012, 3, p. 50-64
|
| Subject: | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Zeit | Time | Marktanteil | Market share | Unternehmenserfolg | Firm performance | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625933