Foreign operation methods : theory, analysis, strategy
Lawrence S. Welch (Professor, Melbourne Business School, Australia), Gabriel R.G. Benito (Professor, BI Norwegian Business School, Norway), Bent Petersen (Professor, Copenhagen Business School, Denmark)
| Year of publication: |
[2018] ; Second edition
|
|---|---|
| Authors: | Welch, Lawrence S. ; Benito, Gabriel R. G. ; Petersen, Bent |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Internationale Geschäftsbeziehungen | International business | Wissenschaftliche Methode | Scientific method | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Internationales Management | Markteintrittsstrategie | Unternehmenskooperation | Unternehmen | Internationalisierung | Strategische Allianz | Auslandsmarkt | Markterschließung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 486 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben und Index |
| ISBN: | 978-1-78347-573-5 ; 978-1-78347-575-9 ; 978-1-78347-574-2 |
| Classification: | Außenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011781149