Foreign product preference among Indian consumers : the role of product reviews, word of mouth and quality of shared information
Amanish Lohan, Anirban Ganguly, Chitresh Kumar and Asim Talukdar
| Year of publication: |
2021
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|---|---|
| Authors: | Lohan, Amanish ; Ganguly, Anirban ; Kumar, Chitresh ; Talukdar, Asim |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : IKMS, ISSN 0219-6492, ZDB-ID 2225563-1. - Vol. 20.2021, 4, p. 2150048-1-2150048-22
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| Subject: | Foreign product preference | Indian consumers | product review | word of mouth | information quality | foreign apparel brand | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Indien | India | Produktqualität | Product quality | Markenartikel | Brand | Produktinformation | Product information | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649221500489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669575