FOREIGN VISITORS’ PERCEPTION OF TRANSYLVANIA AS AN INTERNATIONAL DESTINATION

The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination. This research study is part of a larger project of branding our region. Our main concerns were to identify the region’s main attraction points from the foreign tourists’ perception as well as also those elements they consider being negative.