Forensic marketing : optimizing results from marketing communication ; the essential guide
Gavin Barrett
| Year of publication: |
1996
|
|---|---|
| Authors: | Barrett, Gavin |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 204 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Includes bibliographical references (p. 198-200) and index |
| ISBN: | 0-07-709346-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004337853