Foreword

In my forty years of academic research, I have seen the scope of consumer behavior expanded in many directions, both theoretical and practical. One direction has been a dramatic growth beyond behavioral responses to marketing efforts and simple decision making to include the understanding of how consumers process and internalize information and respond to market stimuli at both conscious and subconscious levels.

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Year of publication:	2007
Authors:	Sheth, Jagdish N. ; Kellstadt, Charles H.
Published in:	Product and market development for subsistence marketplaces. - Amsterdam : Elsevier/JAI, ISBN 1-84950-477-6. - 2007, p. ix-x

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Type of publication:	Article
Language:	English
Other identifiers:	10.1016/S1571-5027(07)20016-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015384006