Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Anne L. Roggeveen, Dhruv Grewal, John Karsberg, Stephanie M. Noble, Jens Nordfält, Vanessa M. Patrick, Elisa Schweiger, Gonca Soysal, Annemarie Dillard, Nora Cooper, Richard Olson
| Year of publication: |
2021
|
|---|---|
| Authors: | Roggeveen, Anne L. ; Grewal, Dhruv ; Karsberg, John ; Noble, Stephanie M. ; Nordfält, Jens ; Patrick, Vanessa M. ; Schweiger, Elisa ; Soysal, Gonca ; Dillard, Annemarie ; Cooper, Nora ; Olson, Richard |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 1, p. 81-98
|
| Subject: | Consumer-Brand relationships | Identity congruence | Merchandise | Merchandising | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Innovation | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514575