Formal models of consumer behavior : a conceptual overview
James R. Bettman and J. Morgan Jones
| Year of publication: |
1972
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|---|---|
| Authors: | Bettman, James R. ; Jones, J. Morgan |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 45.1972, 4, p. 544-562
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| Subject: | Verbraucher | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001902394