Formal Models of Consumer Behavior: A Conceptual Overview.
| Year of publication: |
1972
|
|---|---|
| Authors: | Bettman, James R ; Jones, J Morgan |
| Published in: |
The Journal of Business. - University of Chicago Press. - Vol. 45.1972, 4, p. 544-62
|
| Publisher: |
University of Chicago Press |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005728163