Formal response to “Erratum on the MBG-NBD Model”
| Year of publication: |
2008
|
|---|---|
| Authors: | Batislam, E.P. ; Denizel, M. ; Filiztekin, A. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 3, p. 227
|