Formation of a tourist destination image : co-occurrence analysis of destination promotion videos
Bing Zuo, Chin-Hsun (Ken) Tsai, Ching-Hui (Joan) Su, Nitchamon Jantes, Ming-Hsiang Chen, Jiaxue Liu
| Year of publication: |
2023
|
|---|---|
| Authors: | Zuo, Bing ; Tsai, Chin-Hsun Ken ; Su, Ching-Hui ; Jantes, Nitchamon ; Chen, Ming-Hsiang ; Liu, Jiaxue |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-13
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| Subject: | Co-occurrence analysis | Destination image formation | Destination promotion video (DPV) | One-to-many protocol | Place attachment theory | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100763 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285199