Formation of Marketing Strategies and Programs in the Context of Global Change

This article gived an analysis of modern trends in globalization processes and their connection with the formation of a global business strategy. It was substantiated the topicality of forming a new conceptual approach to strategy development in a "stable instability". It was proposed a model of development strategy, which involves the formation of interconnected network of alternative strategies, and allows flexible to adapt to changing conditions.

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Year of publication:	2012
Authors:	Vedernikova Olga A. ; Babenko Nataliya V. ; Rybas Yana N.
Published in:	Business Inform. - ISSN 2222-4459. - 2012, 6, p. 194-196
Subject:	marketing strategy \| global changes \| global business strategy \| stable instability

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010671953