Forming and Updating of Product Category Perceptions: The Influence of Goals and Discrepancy
| Year of publication: |
1996
|
|---|---|
| Authors: | Coupey, Eloi͏̈se ; Jung, Kwon |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 7, p. 695-714
|