Forms of competition and outcomes in dual distribution channels : the distributor’s perspective
Year of publication: |
2015
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Authors: | Vinhas, Alberto Sa ; Heide, Jan B. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 1, p. 160-175
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Subject: | dual distribution | concurrent channels | forms of competition | distributors | channel outcomes | opportunism | Vertriebsweg | Distribution channel | Wettbewerb | Competition | Vertrieb | Physical distribution | Wettbewerbsvorteil | Competitive advantage | Lieferantenmanagement | Supplier relationship management |
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