Forms of market orientation and firm performance : a complementary approach
Ahmet H. Kirca; William O. Bearden; G. Tomas M. Hult
| Year of publication: |
2011
|
|---|---|
| Authors: | Kirca, Ahmet H. ; Bearden, William O. ; Hult, G. Tomas M. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 1.2011, 3/4, p. 145-153
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| Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679340