Formulation of Hierarchical Relationship and Flexible Strategy for Development of Himalayan Tourism Industry

The Himalayan region in India remains a popular tourist destination. It attracts massive inflows of tourist in this region round the year. Most of the tourist comes here for either for adventures or pilgrimage purpose. Tourism is the most crucial factor in the world trade as it is the most effective and easiest means for earning foreign exchange, by providing employment to the local community of the country and by increasing the market capabilities. Tourism also works as medium of social cultural exchange. For the purpose of study we have chosen Himalayan Region of Uttarakhand as it provides both adventures and pilgrimage tourism along with educational tourism which made it one the most important region of tourism in complete Himalaya. It is a hill state with beautiful forest and snow-capped mountain and important pilgrimage spot which attract tourist round the year. Tourism here is a source of employment opportunity which provide source of living to local people. Therefore there is a need to understand the factors influencing or impacting on tourism industry in Himalaya particularly in Uttarakhand Himalaya. For that purpose we utilized the TISM model for development of Hierarchical relationship among factors identified. This model helped us to understand the situations and problems associated to Indian tourism industry, which further get improved and rectified by utilizing flowing stream strategy. In flowing stream strategy we identified Change and Continuity Forces these factors will further categories among eight principles which will give us insight for the future strategic development of policies for tourism industry in India particularly in Uttarakhand